Designing Across Cultures Review

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Designing Across Cultures ReviewRonnie Lipton provides with her new book "Designing Across Cultures" a sensitive and well-considered roadmap to creating designs for multi-cultural audiences.
The book offers countless insights on reaching specific groups, and warns of pitfalls to avoid. (Having just re-read the chapter on German-Americans I now understand why they kept looking funny at me back in the Old Country.)
Apart from being an indispensable volume for agencies and studios involved in multicultural marketing, it is fascinating reading and food for thought for every designer eager to more fully understand the global facets of our field. ...Designing Across Cultures OverviewDesigning Across Cultures shows designers how to create effective advertisements and designs for other groups by understanding which symbols, images, colours and typography they find most appealing - and which they don't! Freelancers and agencies alike will find this book invaluable! It features examples, case studies, before & after comparisons, and the dos and don'ts of designing for other cultures. Also included are interviews with the heads from some of the leading agencies, providing even more great advice for designers.

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