Shazam: The Golden Age of the World's Mightiest Mortal Review

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Shazam: The Golden Age of the World's Mightiest Mortal ReviewMost people seem to love the Chipp Kidd's work or hate it. I'm in the former category, and THIS book just knocked me out.
A word of warning: If you're looking for yet another recounting of the history of the original Captain Marvel, look elsewhere--this is not the book for you. There are plenty of excellent histories to be had, and a subscription to PC Hamerlinck's FCA is a great way to supplement them.
However, if you're looking for a gorgeous collection of photos of the incredible range of Captain Marvel and Marvel Family ephemera that Fawcett and its partners produced during the 13 golden years those characters were in print, stop wasting time reading this review and place your order NOW. This is a must-have.
I've long been fascinated by the incredible range of merchandising that Fawcett did for these characters--an idea decades ahead of its time--and here are stunningly detailed photos of the best of it, including some of the rarest stuff, repros of original designs for some pieces, and even side-by-side comparisons of original art pages and published comics.
This is what I'd hoped the DC Vault and Marvel Vault books would be. While Shazam!: The Golden Age of the World's Mightiest Mortal doesn't include facsimile reproductions like the Vault books, it shows so much more of the Marvel Family and Fawcett merchandise than either of the former does of their subjects that it just blows them away.
This is a book I'll be returning to it again and again, a visual feast. Heck, the quality of the photos and the amount of detail has me thinking about attempting my own facsimiles or reproductions of some of the items, since that's probably the only way I'm ever going to have examples of the really rare and really cool stuff. I'm already trying to decide whether to use Sculpey or Play-Doh to try my hand at one of those Cap syroco figurines...
Shazam: The Golden Age of the World's Mightiest Mortal OverviewShazam made his debut in Whiz Comics in 1940, and outsold his biggest competitor, Superman, by 14 million copies a month. It wasn't long before a variety of merchandise was licensed—secret decoders, figurines, buttons, paper rockets, tin toys, puzzles, costumes—and a fan club was created to keep up with the demand. These collectibles now sell for outrageous prices on eBay or in comic book stores and conventions. Seventy years later, an unprecedented assortment of these collectibles are gathered together by award-winning writer/designer Chip Kidd and photographer Geoff Spear. Join Kidd, Spear, and the World's Mightiest Mortal in this first, fully authorized celebration of ephemera, artwork, and rare, one-of-a-kind toys, and recapture the magic that was Shazam!Praise for Shazam!:"Superman has always gotten more press, but Captain Marvel may be the greatest expression of comics' optimism: A young boy says a magical word and turns into the World's Mightiest Mortal. Chip Kidd and Geoff Spear's gorgeous new book, Shazam! The Golden Age of the World's Mightiest Mortal (ABRAMS) pays tribute to the hero's bright colors and medium-spanning stories, all lovingly displayed in Kidd's signature style . . . It's a coffee-table book that provides a glimpse into a world where the powers of the gods are just an acronym away." -The Onion's A.V. Club "VERDICT: Despite the quite reasonable price, this features typical ABRAMS art and production quality. Fans will grab this Marvel-ous piece of Americana faster than you can say 'Shazam!'" -Mike Rogers, Library Journal Express "A handsome follow up to Bat-Manga!" --ComicsAlliance.com "This is a collector's dream: Page after page of Captain Marvel art, premiums, posters, toys, and ephemera from the biggest-selling superhero of all time . . . This book is a true time capsule and worthy of any comic fan's bookshelf."--USATODAY.com "Shazam! allows its rich imagery to tell the exciting story of this superhero. Between Kidd's glorious layout and Spear's highly detailed photography, the reader can feel the excitement and fabric that would eventually lead Captain Marvel to outsell Superman during the glorious Golden Age of comics!" --Comic Book Resources "Shazam! beautifully documents the creation and success of Fawcett's Captain Marvel franchise . . . Indeed, for non-Captain Marvel enthusiasts, the book may be most interesting as a compendium of historical documents, a glimpse not just of a bygone pop phenomenon but also of a larger cultural ethos." -Forward.com


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