To Have & To Hold: Magical Wedding Bouquets Review

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To Have & To Hold: Magical Wedding Bouquets ReviewI recently purchased this book (and another bridal bouquet book that hasn't received as much p.r. as this book). My expectations of this book were very high because of all the promotion in bridal magazines, however, I was disappointed to discover there aren't as many bouquet photos in the book as expected. The photography is excellent and the floral designs pictured are very contemporary and vibrant (kudos to the designer), but I found there to be a lot of white space and a lot of filler photos (distance or silhouette photos of brides, up close photos of cut flowers, ribbon with scissors, etc) used. The text subject matter is very light (not detailed "how to" instructions) and varies in topic though generally explaining a little about some of the types of flowers used (for example, "Leucojum is known informally as the summer snowflake..."). Of 208 pages, this book contains, approx. 80 (yes, I counted) large and medium size photos of bouquets, approx. 30 small photos of bouquets, a couple of bouts, a couple of hair wreaths, etc, and approx. 78 of what I felt were filler photos (as I described above). I was expecting more primary photos and less fluff in between primary photos so that is my major criticism of the book.
This book provides a good glimpse of the authors' personal style of design (he is obviously a talented floral designer), but I found the book's size, content, and number of photos to be very similar to many other, similarly-sized, bridal design books on the market. It's a newer release so the designs are "fresher" than the others but there are a lot of similarities in layout and content. The niche that this book has over others in the same genre is that it puts more focus on the hand-tied stem wraps and ornamentation that most books ignore so that's a fresh approach. As a designer I also like many of the unusual and exclusive blooms used in the bouquets as they are very distinctive and not often photographed, however, brides are likely to receive sticker-shock when they hear the price to replicate. Brides with more resources may be able to splurge, but due to the cost of the pricey blooms and the labor involved in such intricate ornamentation, the cost to duplicate can easily be outside of the average bride's floral budget. That is my other major criticism of the book as there doesn't appear to be a wide variety of price points represented and that hinders its use as a general consultation book, particularly with bridal clients who have average and below average floral budgets.
Because I own nearly 40 floral design books that are similar, I was searching for a more comprehensive, bouquet photo reference book that brides can use as a "one stop shop" for choosing a variety of styles and colors they like in a range of prices. Although this book didn't meet that need, I did find what I was looking for in the other book I purchased (The Bridal Bouquet Book by Ginny Parfitt, Schiffer Books). It's is a gem of a find, and I'd recommend it, instead, to brides and florists looking for one, primary reference book filled with wedding bouquet photos. It has 175 pages with 351 (I counted) large and small photos of bouquets, 71 photos of bouts, corsages, etc., 0 filler photos, and it's currently my top pick for wedding floral reference books. The designs are contemporary, current, and because they are created by many different floral designers across the United States, the book offers a wide variety of creative styles, colors, and price points. It's my number one pick and recommendation to fellow florists and brides. My number two is Wedding Bouquets (Over 300 Designs for Every Bride). That book is a smaller-sized softcover, but if you're looking for a big variety of bouquet photos for a small price, that's definitely what you'll find.To Have & To Hold: Magical Wedding Bouquets OverviewOne of the most anticipated experiences in every bride-to-be's wedding planning is choosing her bouquet. However, when faced with the real-life sea of styles and flowers, a bride-to-be may soon become overwhelmed. To Have & To Hold offers more than 150 unique bouquets, pictured in 200 luminous photographs, that incorporate scores of seasonal flowers both familiar and exotic, as well as flowering branches, pinecones, leaves, feathers, family lace—even fruits and herbs—to guide her in her decision. David Stark and Avi Adler escort the bride-to-be through today's maze of flowers and bouquet styles, identifying the indispensable basics: Labels and deconstructed bouquets name every flower. Lists of flowers available by season and by price help narrow the choices based on when the wedding will take place and what the budget is. Also included are practical details such as how to care for flowers, how to make your own stunning and cost-effective bouquet, how to hold the bouquet and then how to preserve it, and how to tie in boutonnieres, bridesmaids' bouquets, and flower girls' baskets. In addition, the authors' personal anecdotes offer sage advice on bouquet do's and don'ts. To Have & To Hold has a bouquet to strike any fancy for every kind of wedding day.

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